News & Events

Traction Magic vs. Kitty Litter for Traction on Ice

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Will kitty litter keep you from slipping on ice or give your car traction on slick driveways or roads? The question arises because rock salt, traditionally used for this purpose, has a reputation that is scaring people away. Rock salt is known to be harmful to people and pets. It destroys concrete and kills plants, […]

Best Ice Melt or Traction Agent for New Concrete

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Are ice melt products safe for new concrete? What about fully cured concrete? This guide to ice problems on concrete has the answers. Keeping your Home Safe Every homeowner wants to keep their household safe from slips on the ice because falls on icy surfaces result in injury almost 30 percent of the time: Broken […]

Roof Repair in Winter During and After Snow and Ice Storms

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Getting on an icy roof during or after a wintry storm is a dangerous task, but one that occasionally must be done when: Ice dams force water to back up beneath shingles and leak into your home High winds blow shingles or other roofing material from the roof deck exposing it to the elements Large […]

Blizzard Warning – Winter Storm Stella To Deliver a Foot of Snow…Don’t Get Stuck!

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Blizzard warnings have been issued for a part of the Northeast coast, including New York City, in advance of Winter Storm Stella which will hammer the Northeast with more than a foot of snow and strong winds Monday night-Tuesday. Stella will also deliver a swath of snow to the Midwest through Monday. This major nor’easter […]

How to Prepare for a Blizzard

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Hazardous snow and ice can hit from October into April in many parts of the country. Being prepared means having what you need at home, and staying there when possible. If you must leave home, an emergency preparedness kit for your vehicle is essential. Preparing for a Blizzard: What You Need at Home These blizzard […]

Best Winter Traction Products for Ice & Snow

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Each year, tens of thousands of people are injured in falls on snow or ice, and up to 30 percent of falls result in serious injury. The US Centers for Disease Control states that most falls occur at or near home and on level but slippery ground. Millions more are stranded in their vehicles, unable […]

With Traction Magic never fall

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This woman trying to get in her car while slipping on ice is amazing. That laugh. With Traction Magic never fall. The use of ice melters does not solve the problem of the need to immediately cross icy or snowy surfaces. So, in 2012, Gaia Enterprise, Inc. undertook the task of developing a product that […]